💥 What if clarity was simpler than you think?​

I didn’t plan to write a book.
It started as a sneaky little idea at the edge of another project – then it wouldn’t let go.

I kept noticing the same rhythm in every creative project that worked.
A smooth natural cycle, not a rigid system.

I thought I’d make a short PDF, but what began as a cheat sheet turned into something bigger.
In just five and a half days, between client calls and real life, I had a book in my hands – messy, alive, and exactly what I wish I’d had years ago.

It’s not a system. It’s more like a conversation.
A tool for clarity. A spark for momentum.
A bit of tough love, maybe –  but never at the cost of your creativity (or your sanity).

Now it’s ready to share. And I’d love you to try it.

💥 Want to put it to the test?

While the book makes its way into the world, I’m running a 3-month Challenge to prove the formula works – in real life, with real projects (and real humans who get stuck sometimes).
You’ll choose one thing that matters – a half-finished idea, a never-started passion project, a long-overdue launch – and we’ll move it forward together.
You’ll get support, tools, reflection prompts, live calls, co-working, and just the right amount of lovingly sarcastic nudges to keep you going.
You don’t have to do it perfectly. You just have to start. 
And I'll help you through the rest.

FIND OUT MORE

​🐧
​Join the Challenge – or hop on the waitlist if doors are closed

Designed to get sh*t done.

This isn’t just a book (did I say that before?)
It’s a visual tool.

Designed to be clear, bold, and genuinely useful – whether you’re a scribbler, a list-maker, or someone who just needs a nudge.

Every page is built to move you from thinking… to doing.

You can read it in under an hour, but it’s not the kind of book you read once and shelve.
It’s the kind you pick up mid-project, mid-meltdown, or mid-scroll and go:
Right. That’s what I needed.

It’s designed to bring you back to focus – again and again.
Zero fluff and no filler. Just sharp clarity in your hands.

Not ready for the Challenge? Start here instead.

Maybe you’re still circling your project.
Maybe you’re not sure what to focus on yet.
Maybe your brain just needs a snack before the full meal.

Sign up and get instant access to:
– 💥 The Making Of – how the book came to life (at speed, with snacks)
– 💥 The Manifesto – a punchy intro to the A.I.E. Formula™ in action
– 💥 Your Cheatsheet – a printable tool to walk you through the system
– 💥 Your Project Handbook – a mini workbook for your project

You’ll also be first in line for future bonuses and reader-only extras as they’re released.

yes i want the extras

The A.I.E. Formula™  (aka the method to the madness)

This is where things happen.
It’s not a rigid system – it’s a rhythm you already know.
​
This book just helps you trust it (and use it).

NOW GET IT ALREADY

totally non-creepy photo by ©Gabrielle Motola, 2025

A few words about me

(aka: why should you listen to what I have to say)

I'm an award-winning photographer, brand strategist, and creative mentor. I'm known for helping entrepreneurs bring their big ideas to life with style, substance, and zero nonsense.

As co-founder of Costa & Wynne Ltd, I work at the intersection of branding, storytelling, and identity – helping creatives and professionals articulate who they are, what they offer, and why it matters.

I'm also a speaker, a writer, a lover of great design, and – in a moment of unspeakable glamour –was kissed by Ella Fitzgerald. Twice.
​
This is my first (real) book.
It definitely won’t be my last.


Want to say hi? I'm on LinkedIn