What if clarity was simpler than you think?​

I didn’t plan to write a book.
It started as a sneaky little idea at the edge of another project – then it wouldn’t let go.

I kept noticing the same rhythm in every creative project that worked.
A smooth natural cycle, not a rigid system.

I thought I’d make a short PDF, but what began as a cheat sheet turned into something bigger.
In just five and a half days, between client calls and real life, I had a book in my hands – messy, alive, and exactly what I wish I’d had years ago.

It’s not a system. It’s more like a conversation.
A tool for clarity. A spark for momentum.
A bit of tough love, maybe –  but never at the cost of your creativity (or your sanity).

Now it’s almost ready to share. And I’d love to keep you in the loop.

Designed to get sh*t done.

This isn’t just a book (did I say that before?)
It’s a visual tool.

Designed to be clear, bold, and genuinely useful – whether you’re a scribbler, a list-maker, or someone who just needs a nudge.

Every page is built to move you from thinking… to doing.

You can read it in under an hour, but it’s not the kind of book you read once and shelve.
It’s the kind you pick up mid-project, mid-meltdown, or mid-scroll and go:
Right. That’s what I needed.

It’s designed to bring you back to focus – again and again.
Zero fluff and no filler. Just sharp clarity in your hands.

​What You’ll Get Now

Sign up and get immediate access to:
– The Making Of – how the book came to life (at speed)
– The Manifesto – a first look at the A.I.E. Formula™ in action

And you’ll also be first to get future reader-only bonuses as they become available! 

yes i want the extras

The A.I.E. Formula™  

This is where things happen.
It’s not a rigid system – it’s a rhythm you already know.
​
This book just helps you trust it (and use it).

NOW GET IT ALREADY □

totally non-creepy photo by ©Gabrielle Motola, 2025

A few words about me

(aka: why should you listen to what I have to say)

I'm an award-winning photographer, brand strategist, and creative mentor. I'm known for helping entrepreneurs bring their big ideas to life with style, substance, and zero nonsense.

As co-founder of Costa & Wynne Ltd, I work at the intersection of branding, storytelling, and identity – helping creatives and professionals articulate who they are, what they offer, and why it matters.

I'm also a speaker, a writer, a lover of great design, and – in a moment of unspeakable glamour –was kissed by Ella Fitzgerald. Twice.
​
This is my first (real) book.
It definitely won’t be my last.


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